Citigroup sued over alleged privacy violations from tracking pixels

Franceska Herrera sued Citigroup over alleged interception of website visitors' online communications through third-party tracking pixels. Herrera filed the suit in the U.S. District Court for the Central District of California. The complaint alleges that the pixels captured users' page navigations in real time. The complaint alleges that the pixels captured users' searches in real time. The complaint alleges that the pixels captured users' content interests in real time. Herrera claims the tracking occurred without notice or consent. The complaint says Citigroup used the technologies for cross-session behavioral profiling. The complaint says Citigroup used the technologies for audience measurement. The complaint says Citigroup used the technologies for audience segmentation. The complaint says Citigroup used the technologies to monetize browsing activity through targeted advertising. The complaint alleges violations of the California Invasion of Privacy Act and the Federal Wiretap Act. The complaint also alleges violations of the California Constitution and the Unfair Competition Law. The complaint further alleges unjust enrichment and intrusion upon seclusion. Herrera requests declaratory and injunctive relief. Herrera also requests statutory, punitive, compensatory and nominal damages. Similar pixel-tracking lawsuits have targeted Wells Fargo, PNC Bank, Hilton and LinkedIn.