Chelsea names Circle principal shirt partner, with USDC branding

Chelsea named Circle Internet Group its principal and official front-of-shirt partner for the 2026/27 season. The agreement places Circle and USDC branding in the central sponsor position on the men's, women's and academy shirts. The branding is scheduled to appear for the first time on Aug. 30. Chelsea's men's team will play Brighton in its first Premier League home game of the season. The agreement does not announce USDC payments for tickets, merchandise or other Chelsea services. Circle's campaign disclosure says USDC is not issued or regulated under UK law. The disclosure also says the sponsorship is not an invitation or inducement to acquire, hold or trade a cryptoasset, or to use a financial service. Chelsea's next match is against Brighton on Sunday.