Amaze signs $155 million letter of intent for BullionFX assets

Amaze Holdings signed a binding letter of intent to acquire BullionFX assets, including its Alchemy platform, in an all-stock transaction valued at approximately $155 million. The proposed acquisition would expand Amaze beyond creator commerce into gold-backed digital assets and decentralized finance. Amaze had a market capitalization of a little over $5 million at Monday's close. Functional Brands planned to buy the same assets for around $140 million in May 2026. That deal fell through in late June. Alchemy supports gold-linked payments, lending, borrowing and yield products. Its $GOLD token is designed to be backed one-to-one by physical gold held by independent custodians. The proposed transaction would require Amaze to issue a significant amount of common stock to BullionFX, potentially diluting existing shareholders. After closing, Amaze plans to prioritize Alchemy's self-custody retail wallet and proprietary yield engines. Amaze also intends to pursue a listed Stable Asset Treasury vehicle for gold and U.S. dollars, subject to regulatory approval. The letter of intent contains certain binding provisions, but the parties still need to negotiate definitive agreements. Final terms remain subject to due diligence, regulatory review, approval by both boards and other customary closing conditions. Amaze shares were down 41.12% at $0.07 at the time of publication on Tuesday.