Porsche ends NFT project as collection floor price falls over 96%

Porsche has ended its Porsche 911-themed NFT project, PIONEERS CIRCLE. The project gave NFT holders access to various events, awards and other opportunities associated with purchasing the NFTs. Porsche did not explain exactly why the project ended. Porsche described the project as a place for experimentation and a shared adventure. Porsche's statement on X said the company continues to evolve and adapt to new opportunities as the project ends. Each NFT cost 0.911 ETH, roughly $1,400, to mint when the project launched in 2023. The collection's floor price reached a high of over 3 ETH, then worth $5,100, one month later. The floor price has since fallen over 96% to 0.077 ETH, about $200. The current floor price is stated as 85% below the launch mint price of 0.911 ETH. Porsche says the NFTs will remain with their respective holders and continue to exist on the blockchain despite the shutdown. Porsche fell out of Germany's DAX stock index last year following a poor year for profits. Michael Leiters took over the company in January 2026. Porsche was already reducing its production of electric vehicles when Leiters took over. Porsche reportedly said this year that the company would cut 3,900 jobs by 2030. Porsche reportedly said the company would cut another 5,000 jobs by 2035. Porsche's deliveries in China reportedly fell by 32% in the first half of 2026. Porsche's overall deliveries fell by 16.5%. However, Porsche reported a 34% rise in profit. Porsche's XETRA stock price is down almost 39% over the last year.